Privacy policy
Last Updated: March 12, 2026
Blake McKay ("we," "us," or "our") operates the website blakemckay.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our Site.
By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect the following types of personal information:
Information You Provide Directly: When you make a purchase, create an account, subscribe to our newsletter, contact customer support, leave a product review, or interact with our live chat, we may collect your name, email address, shipping address, billing address, phone number, and payment information.
Information Collected Automatically: When you browse our Site, we automatically collect certain information about your device and visit, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other browsing behavior. This information is collected through cookies, pixels, and similar tracking technologies.
Information from Third Parties: We may receive information about you from third-party services we use, such as payment processors, marketing platforms, and analytics providers.
2. How We Use Your Information
We use the information we collect to fulfill and manage your orders (processing payments, shipping, and returns); communicate with you about your orders, account, or inquiries; send you marketing communications such as promotional emails and SMS messages (with your consent); improve our Site, products, and customer experience; detect and prevent fraud or unauthorized activity; comply with legal obligations; and administer product reviews and customer feedback.
3. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your experience. These include:
Essential Cookies: Required for the Site to function properly, such as maintaining your shopping cart and processing checkout.
Analytics Cookies: Help us understand how visitors interact with our Site. We use Google Analytics to collect anonymized browsing data.
Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These may be set by third-party advertising partners such as Facebook/Meta.
Functional Cookies: Remember your preferences and settings to provide a more personalized experience.
You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings. Please note that disabling certain cookies may affect your ability to use some features of our Site.
4. Third-Party Service Providers
We share your personal information with the following categories of third-party service providers, solely to the extent necessary for them to perform services on our behalf:
E-Commerce Platform: Our store is hosted on Shopify Inc., which processes and stores your order data on secure servers. For more information, see Shopify's Privacy Policy.
Payment Processing: Payment transactions are processed through Shopify Payments and other payment gateways. Your credit card information is encrypted and handled in compliance with PCI-DSS standards. We do not store your full credit card number.
Email Marketing & SMS: We use Klaviyo to send marketing emails, SMS messages, and manage our mailing list. Klaviyo collects your email address, phone number (if provided), and engagement data.
Customer Support: We use Gorgias to manage customer service inquiries and live chat. When you contact us or use our chat widget, Gorgias may collect your name, email, and the content of your communications.
Product Reviews: We use Klaviyo Reviews and Yotpo to collect and display customer reviews. When you submit a review, your name and review content may be publicly displayed.
Returns & Exchanges: We use Loop Returns & Exchanges to process returns and exchanges. Loop may collect your order information and contact details.
Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects anonymized data about your browsing activity.
Advertising: We use Facebook/Meta (via Flexify) to run targeted advertising campaigns. These services may collect browsing and purchase data to serve relevant ads.
Tax Compliance: We use TaxJar for automated sales tax calculation and reporting. TaxJar may receive your shipping address and order totals.
Pop-ups & Promotions: We use Wisepops to display promotional pop-ups and collect email signups.
Cookie Consent: We use Consentmo to manage cookie consent preferences in compliance with applicable privacy laws.
These service providers are contractually obligated to protect your data and may only use it for the specific purposes for which we share it.
5. Your Privacy Rights
All Customers: Regardless of where you live, you have the right to access the personal information we hold about you; request correction of inaccurate information; request deletion of your personal information; opt out of marketing communications at any time; and withdraw consent where applicable.
California Residents (CCPA/CPRA): If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale/Sharing: We do not sell your personal information in exchange for money. However, some of our use of cookies and advertising technologies may constitute "sharing" of personal information for cross-context behavioral advertising under the CPRA. You may opt out of this sharing through our cookie consent banner or by contacting us.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us at support@blakemckay.com. We will verify your identity before processing your request and respond within 45 days as required by law.
In the past 12 months, we have collected the following categories of personal information: identifiers (name, email, address, phone number), commercial information (purchase history, products viewed), internet activity (browsing history, search history, interactions with our Site), and geolocation data (general location inferred from IP address).
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, provide customer support, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are generally retained for at least 7 years for tax and accounting purposes. Marketing data is retained until you unsubscribe or request deletion. Browsing data collected through cookies is retained according to the cookie durations set by each provider.
7. Data Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our Site uses SSL/TLS encryption to secure data transmitted between your browser and our servers. Payment information is processed in compliance with PCI-DSS standards. While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child, please contact us at support@blakemckay.com.
9. Third-Party Links
Our Site may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint about how we handle your personal information, please contact us at:
Blake McKay
Email: support@blakemckay.com