Our Philosophy

Luxury 2.0

We reject the idea that luxury and accessibility need be mutually exclusive.

Blake McKay is on a mission to educate men on the importance of quality footwear. As Cary Grant was fond of saying, ‘It’s better to buy one pair of good shoes than four cheaply made ones.’ Crafting our shoes in the same factories as the world’s leading luxury brands, we aim to reshape the commonly accepted notion of luxury and the way people shop for shoes.

By cutting middleman costs, reducing traditional retail markups, and working exclusively with one market-leading retailer, we’re able to pass our savings along to you. As a result, you gain access to quality footwear — but for a fraction of the cost.

Pricing VS
Design & Production
Exclusively In Store & Online
Luxury 2.0
Pricing VS

Traditional
Brands

Design & Production
Middleman Costs
Traditional Retail Mark-Ups
Same Shoes for Higher Prices